the why.
CLOTH.WORK is about loving what we have and investing in pieces that are made for life. A generation ago, ‘less is more’ wasn’t a thing. We had what we needed, and not much more. We cared for our clothes. When they broke, we mended them. And we loved them all the more for it. But then clothes got cheaper and fashion got faster and a lot of us forgot the joy of truly beloved things. Things that buck trends, that reflect us, that develop with us. Things that were enough, but not too much.
We exist to change this. We know the pleasure of having only what we love. How it sharpens our aesthetic. How it reflects our identity. Speeds our days. We care for these beloved things. They're made well, they're maintained well. Moth holes come, we get a killer mend. Trends come, we've got our style. It's a deep gratification that supersedes the fashion cycle.
We exist to spread the love of slow fashion. Not of deprivation, but of the aesthetic that we find ourselves returning to that feels like home. A damn good, well made home. It's nice to meet you.